Mastering Search Engine Optimisation for your Cake Business

SEO is MORE than making search engines love you.

It's about content that RESONATES with your audience. It’s that magic mix of being found easily and providing value when they land on your site.

Did you know? Quality content, like engaging blog posts, videos, or even cake disasters, can significantly boost your website's SEO. Content that educates, informs, or entertains, signals to search engines your website is active, relevant, and valuable to visitors.

Here’s what you’ll uncover in our guide:

• The Core of SEO: Understand the fundamentals and effectiveness.

• Applying SEO Strategies: How small tweaks can make a BIG difference.

• Local SEO Power: Let locals DISCOVER you effortlessly.

• Google Search Analytics: UNDERSTAND how to improve your website further.

• Content Is King: OPTIMISE content for success.

While we have a soft spot for Squarespace for its ease of use, our SEO insights and tips can be applied universally to any website platform.

Note: This guide is tailored for businesses with existing websites. If you're just beginning your online journey, check out our beginner’s guide to building a website!